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Branding

Branding That Makes San Antonio Businesses Look the Part

A brand is what people expect from you before they’ve met you. We build identities, from the mark through to the rules that hold them together, so your business looks as capable as it actually is.

What Our Branding Work Includes

From the mark itself to the guidelines that keep it consistent long after we’ve handed over.

Logo & Identity Design

A primary mark plus the variations you'll actually need, stacked, horizontal, icon-only and single-color, supplied in every format rather than only the one that looked best in the presentation.

Brand Strategy & Positioning

Who you're for, what you stand for, and how you talk. The thinking that stops a logo from being decoration.

Corporate Identity & Collateral

Business cards, letterheads, proposals, signage and templates, so the brand holds together across every touchpoint someone meets.

Brand Guidelines

A practical guide covering color, type, spacing and usage, so whoever picks the brand up next uses it correctly.

FAQs About Branding

What's the difference between a logo and a brand?

A logo is a mark. A brand is everything someone associates with you: the mark, the colors, the tone and the experience. A logo without the rest is just a picture.

How long does branding take?

Two to four weeks for most identity projects. Full strategy plus a complete collateral rollout takes longer, and depends on how quickly feedback comes back.

Do we own the files?

Yes. On final payment you receive every source file and format. You should never be renting your own logo.

Can you refresh our existing brand?

Often that's the better option. Where there's recognition worth keeping we modernize rather than start over, and we'll say so if a full rebuild isn't warranted.

Don't take it from us

Hear straight from the clients we've built brands, campaigns and content for.

Melissa OwenCOO, Qube
"Their passion for design and strong business sense made them a rare and valuable partner."
Comms & PR Specialist, CreditSmart Financial ServicesCOO, Qube
"Nifty Studio's team represents expertise beyond design and digital implementations."
CEO, Serenity House Cape TownDonna de Waal
"They treat their projects like their own."
Financial Advisor, PJ FourieAnonymous
"Nifty Studio offered wonderful designs and ideas."
CEO, SymbyteAlexander Glöss
"Their scientific approach to design was impressive."

LET'S Build Your Brand

Tell us where the business is going and what's holding the current look back. We'll come back with a plan.

Leon Valley, San Antonio

    Our Branding Process Our Branding Process
    1.
    DISCOVERY

    We get to know the business, the market and the audience through a structured brand questionnaire and a working session.

    2.
    QUOTE + DEPOSIT

    A 50% non-refundable deposit and a completed questionnaire start the design work.

    3.
    DESIGN ROUNDS

    Concepts with variations and color palettes, refined through agreed revision rounds.

    4.
    DELIVERY

    The balance is due before delivery of all source files, formats and brand guidelines.