LinkedIn Marketing for Businesses That Sell to Other Businesses
LinkedIn is where your buyers already are, and where most companies still post job ads and nothing else. We build the strategy that turns the platform into a channel: organic content, company presence and paid, working together.
What LinkedIn Marketing Covers
The strategy layer above the day-to-day: what you say on LinkedIn, who says it, and how paid supports it.
LinkedIn Strategy
Who you're targeting, what you want to be known for, and whether the voice should sit with the company page or your leadership. Most B2B businesses get that last one backwards.
Company Page Growth
Turning a dormant page into something worth following, with content, hiring posts and client work that give people a reason to click follow.
LinkedIn Ads
Sponsored content and lead-gen forms targeted by job title, industry and company size. Expensive per click, and often cheap per qualified lead when it's set up properly.
Employee Advocacy
Your team's combined network dwarfs your company page. We give them content worth sharing and a simple way to share it.
FAQs About LinkedIn Marketing
Is LinkedIn worth it for our business?
If you sell to other businesses, almost certainly. If you sell to consumers, usually not, and your budget is better spent elsewhere. We'll tell you which you are before taking the work.
Should we post from the company page or from people?
People, mostly. Personal profiles get far more reach than company pages, and buyers would rather hear from a person. The page supports them rather than replacing them.
Are LinkedIn Ads expensive?
Per click, yes, considerably more than Google or Meta. Per qualified B2B lead, often cheaper, because the targeting is unusually accurate. It depends entirely on your deal size.
How is this different from LinkedIn Management?
Marketing is the strategy and the paid side. Management is us running it day to day: profiles, posting and engagement. Most clients start with strategy and move into management once it's working.
Don't take it from us
Hear straight from the clients we've built brands, campaigns and content for.
LET'S Build Your Presence
Tell us who you sell to and what LinkedIn is currently doing for you. We'll come back with a strategy.
Leon Valley, San Antonio
AUDIT
We review your page, your team's profiles and your competitors' activity to find the gap.
STRATEGY + DEPOSIT
Positioning, themes, channel mix and budget. A 50% deposit starts the work.
LAUNCH
Profiles and page brought up to standard, content begins, and paid campaigns are built if they're part of the plan.
MEASURE + SCALE
Monthly reporting on reach, followers, leads and cost per lead, with budget moved toward what works.