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PPC & Google Ads

Google Ads Management That Stops Wasting Your Budget

Most underperforming ad accounts aren’t unlucky, they’re untended. Broad match burning budget on searches you’d never choose, and conversion tracking that was never set up properly. We fix both, then run the account tightly.

What Our PPC Management Covers

Search, shopping and paid social, run by people who read the search terms report every week.

Account Audit & Rebuild

We start by finding where the money is going. Usually it's broad match, irrelevant search terms and conversions that were never tracked. Often the first month's saving covers the fee.

Google Search & Shopping

Campaigns structured around real buying intent, with negative keyword lists that actually get maintained and ad copy written to pre-qualify the click.

Paid Social

Meta and LinkedIn campaigns for the part of the funnel search can't reach, when people don't yet know they need you.

Landing Pages & Tracking

Ads are only half of it. We make sure the page they land on matches the promise, and that conversion tracking tells the truth.

FAQs About Google Ads

How much should I spend on Google Ads?

Enough for the data to mean something. Below a realistic monthly minimum for your category you're paying to guess rather than to learn. We'll tell you what your category needs before you commit.

How do you charge?

A management fee separate from your ad spend, so we're not incentivized to spend more of your money. You keep ownership of the account, always.

Why is my current account not working?

Nine times out of ten it's broad match without negatives, conversion tracking that isn't firing, or ads pointing at a homepage instead of a relevant page. The audit tells us which.

Can I keep my account if we stop working together?

Yes. It's your account, your data and your history. We work inside your account rather than a reseller one, and you keep everything if we part ways.

Don't take it from us

Hear straight from the clients we've built brands, campaigns and content for.

Melissa OwenCOO, Qube
"Their passion for design and strong business sense made them a rare and valuable partner."
Comms & PR Specialist, CreditSmart Financial ServicesCOO, Qube
"Nifty Studio's team represents expertise beyond design and digital implementations."
CEO, Serenity House Cape TownDonna de Waal
"They treat their projects like their own."
Financial Advisor, PJ FourieAnonymous
"Nifty Studio offered wonderful designs and ideas."
CEO, SymbyteAlexander Glöss
"Their scientific approach to design was impressive."

LET'S Fix Your Account

Send us access to your Google Ads account and we'll show you where the waste is before you commit to anything.

Leon Valley, San Antonio

    Our PPC Process Our PPC Process
    1.
    AUDIT

    We review spend, search terms and tracking, and show you exactly where budget is leaking.

    2.
    PLAN + DEPOSIT

    A campaign plan with structure, budget and targets. Management starts once tracking is verified.

    3.
    BUILD + LAUNCH

    Campaigns built or rebuilt, negatives loaded, and tracking tested before a cent is spent.

    4.
    OPTIMIZE WEEKLY

    Search terms reviewed weekly, budget moved toward what converts, and monthly reporting in plain language.